The broad purpose of the occupation is to develop and create written and audio visual content that can be used across a variety of platforms and media. This may include social media, broadcast or in print. 

A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns.  They simplify and tailor a message to the audience to suit the purpose. These can be used across different platforms and channels.  An interest in technology and creating content is a must. In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process.  Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users. 

An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process.A content creator would need to take into account ethical considerations and wider organisational policies.  A content creator would typically report to a senior colleague within their functional area. They are required to keep up to date with new technologies, platform developments and consumer trends. 

This course is part of the government apprenticeship programme. Learners will be required to attend online workshops where they can interact with others, but 1-2-1 support is also included. Sessions are typically 2 hrs long.

The course develops the Skills, Knowledge and Behaviours required to be an effective Content Creator, including;