Digital Marketing
Digital Marketing
Course Profile
Duration: 13 Months
Qualification: Level 3
Course Profile
The primary role of a digital marketing apprentice is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. The Typical roles of a digital marketer are:
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
The course develops the Skills, Knowledge and Behaviours required to be an effective Digital Marketer, including:
- Social Media & Digital Marketing
- Analytics/Audience Segmentation
- Search Engine Optimisation
- Web design & coding
- Pay per click
- CRM & Campaigns
- Advertising
Want to Upskill Your Staff
The importance of upskilling staff lies in developing employees with the knowledge and capabilities to adapt to evolving industry trends, enhance productivity, and drive organisational growth.
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Impact Apprenticeships
Impact Academy apprenticeships offer learners the opportunity to combine on-the-job training with formalised education, leading to a nationally recognised qualification, whilst developing industry experience in your chosen sector.
We work closely with businesses across a range of sectors and industries, providing assistance before, during and after apprenticeship delivery, helping you develop the skills needed to thrive.
Impact Virtual Academy
Impact Academy has recently launched our online learning platform. We can put together a bespoke package of learning, whether that be further development or skill specific courses to meet your individual requirements for upskilling in your current role, or for future progression through to managing a comprehensive induction programme that can be tailored to your organisational requirements. All learning is completed online with access to online tutors and discussion boards to support the learning journey.
What is an end-point assessment and why it happens
An EPA is an assessment at the end of your apprenticeship. It will assess you against the knowledge, skills, and behaviours (KSBs) in the occupational standard. Your training will cover the KSBs. The EPA is your opportunity to show an independent assessor how well you can carry out the occupation you have been trained for.
Your employer will choose an end-point assessment organisation (EPAO) to deliver the EPA. Your employer and training provider should tell you what to expect and how to prepare for your EPA. The length of the training for this apprenticeship is typically 15 months. The EPA period is typically 3 months.
Overall Grades Available
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Fail
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Pass
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Merit
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Distinction
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FAQs
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An apprenticeship is a training program that combines on-the-job learning with classroom instruction. It allows individuals to acquire practical skills and knowledge in a specific trade or profession while working under the guidance of experienced professionals.
We ask learners to attend 1x 2hr lecture per month, these are set in advance and will always be during working hours (09:00 – 17:00). In addition to this, learners are required to evidence 5hrs of their work activities per week, which relate to their course standards. This is logged in their portfolio as ‘OTJ Hours’ and will be assessed by their tutors. For example, if a learner is enrolled on the Digital Marketing qualification, and they spend 3hrs a week managing a social media campaign through your companies Instagram account, this would make up 3 of the 5 OTJ hours they are required to log each week.
For non-levy paying businesses, the government pay for 95% of the course fees, and the employer makes a 5% co-payment. For Levy paying businesses, the allocation comes straight out of the companies levy account.
If the If the learner withdraws within 30 days of starting the course, the employer will be charged an administration fee of £500. If they withdraw 31-90 days after starting the employer will be charged an administration fee of £1000. If the learner withdraws from programme 90+ days after starting, there are no fees to pay.
Between 12 and 33 months depending on the qualification level.
